Welcome to Gold Standard

Auto Body Repair Shop in Hickory, NC

Our amazing team will have you back on the road in no time.

Gold Standard Auto Body is a collision repair shop located in Hickory, North Carolina. Here at Gold Standard, we strive to live up to our name by offering quality auto body services that will get your car back on the road in no time. With Jim Bright’s 45+ years of experience in the auto repair industry and a team of competent and motivated employees, you won’t find a better and more trusted shop to take your car to after an incident.

“where both you and your car are treated with respect”

Enjoy peace of mind when you take your damaged vehicle to Gold Standard. Unlike most body shops, we don’t take no for an answer from insurance companies. We know your rights, and will work with your insurance company to provide the quality fix that you and your car both deserve. Gold Standard is where both you and your car are treated with respect.

We are proud to have been serving Hickory and surrounding areas since 2011, and look forward to helping get your car back on the road with a smile on your face. Give us a call at 828.322.4422 or stop by the shop during business hours to see how we can help you with your auto repair needs. If you’d like to learn more about the great people at Gold Standard, check out our about page.

The Gold Standard Difference

We Work With Insurance Companies

We Work With Insurance Companies

We know your rights, and some insurance companies have been known to try to cut corners to save themselves money. We only work for you and will strive to be sure that your car is repaired to pre-accident condition.

State of the Art Paint Booth

State of the Art Paint Booth

We didn't cut any corners when selecting our state of the art, American made paint booth. This will be a major factor in providing the paint quality that will make your car look as good as new.

Highly Experienced Staff

Highly Experienced Staff

Owner Jim Bright has over 45 years of experience in the auto repair industry, and he has hand-selected a team with an additional 145 years of combined experience that will get the job done right.

The Gold Standard Guarantee

The Gold Standard Guarantee

We stand by our work 100% and ensure our customers leave happy with a beautifully repaired vehicle. Our top of the line Sikkens paint finishes are guaranteed for as long as you own your car.

Collision Repair

Collision Repair Services

An accident is stressful and unexpected. Gold Standard cares about you an your car. Our expert team has years of experience and will have your car looking and running like before the collision in no time. Enjoy peace of mind when you choose Gold Standard.

No need to look any further

Jim has done a lot of repairs for us. He is very honest & does a fantastic job. He cares about his customers & is not greedy. He will do all he can to get you the best price along with the work being done the way it should. You really are at the right place. No need to look any further!

Beth Fulghum

More than pleased

They did an amazing job on my car! I am more than pleased with the work they have done! Brad was great to work with an amazing with customer service! If anyone needs body work done I would highly recommend these guys! Thank you so much!


Highly recommend these guys

Highly recommend these guys! They do great work! Car came out better than new, and I love that they repaired our bumper rather than just replacing it! My wife’s plastic (polyurethane) bumper had a bad gash and paint scrape. The price was great and the repair was excellent!

Nick H

Best body shop in Hickory

It was an absolute pleasure working with Brad and Jim at Gold Standard. From the estimate all the way to pickup, they made everything easy and painless. The work they did on my 2014 Ford Escape is impeccable and it looks brand new! Highly recommend as the best body shop in Hickory!

Whitney Coble Cline

Excellent body work

The owner (Jim Bright) has been a friend of mine for a few years and done excellent body work on several of my vehicles. I live 2 counties away, but this is the only body shop that I will take my vehicles when they need work.

Jayson Lankford

Better than new

The quality of work and customer service is second to none. I have had several vehicles repaired here and both look better than new. I would highly recommend this shop.

KC Partin

Passionate, great service

I compared 3 body shops and went to this one because it was the cheapest. The work was done great, plus they scrubbed some extra small scratches and cleaned the interior! These guys are real passionate, great service. I totally recommend.

Valentin Queval